Real Brands For

No one does Real Life like Discovery. With a portfolio of inspiring brands, across distinct passion genres, we ignite dreams across all platforms and give consumers the confidence to take action and better their lives.

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Expedition Unknown

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Christina on the Coast

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Girl Meets Farm

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90 Day Fiancé

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Iyanla Fix My Life

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Reasonable Doubt

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Crikey! It's The Irwins

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Top Gear America

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Space Launch LIVE

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Magnolia Network

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The World’s Greatest Collection of Brands

Fan-favorite shows, trusted talent, and programming to the moment—this is entertainment built to inspire, and partners are a big part of the story.
Top Gear America
Bobby & Giada in Italy
Space Launch Live
Pushing The Line
90 Day Fiancé
Puppy Bowl
American Detective
Home Town Takeover
Fixer Upper: Welcome Home
Property Brothers
Doubling Down with the Derricos
Fright Club
Crikey it's the Irwins
On the Case with Paula Zahn
Queen Sugar
My Big Fat Fabulous Life
Diners, Drive-ins & Dives
Serengeti
Ghost Adventures
Super Soul Sunday
The Lost Kitchen

Unparalleled Reach & Engagement

Upscale. Diverse. Engaged. We proudly deliver media’s most coveted audience of motivated consumers, every single day.

We Reach 167 Million Unique Consumers Every Month Across All Platforms

We Reach 167 Million unique consumers
every month across all platforms.

Source: Nielsen Media Impact. Apr’21 (4/01/21 – 4/30/21). L7. Total Day. Viewing qualifiers – TV: 1 min; Digital: 0 seconds. Base: Total Universe. Targets based on A18+. Reach % and Reach (000). Linear based on Discovery 18. Digital based on Discovery, Inc. Brand. Digital data is inclusive of video & static activity on PC/Mobile only (CND not available).

Reaching a Diverse Audience

  • 66%of African American households
  • 61% of LGBTQ Adults
  • 51% of Bilingual Hispanic households

Reaching a Diverse Audience: 66% of African American households, 61% of LGBTQ Adults, and 51% of Bilingual Hispanic households

Source: Nielsen Media Impact. Apr’21 (4/01/21 – 4/30/21). L7. Total Day. Viewing qualifiers – TV: 1 min; Digital: 0 seconds. Base: Total Universe. Targets based on A18+. Reach % and Reach (000). Linear based on Discovery 18. Digital based on Discovery, Inc. Brand.

Top 3 Networks for Women 25-54

Photo of Consumers

Top 3 Networks For Women 25-54: HGTV, ID, FOOD

Source: The Nielsen Co. MIT via Lake 5. 2021-to-date (12/28/20-9/05/21). Women 25-54 Impressions. Total Day daypart (MSu 6a-6a). Live+3.

Reaching Affluent Audience
with Buying Power

  • 70% HHI Over $100k
  • 67% College Education
  • 70% of US Home Owners

Reaching Affluent Audience with Buying Power: 70% HHI Over $100k, 67% College Education, and 70% of US Home Owners.

Source: Nielsen Media Impact. Apr’21 (4/01/21 – 4/30/21). L7. Total Day. Viewing qualifiers – TV: 1 min; Digital: 0 seconds. Base: Total Universe. Targets based on A18+. Reach % and Reach (000). Linear based on Discovery 18. Digital based on Discovery, Inc. Brand.

Potential To Reach 70 Million New Consumers With

Potential to reach 70 million new consumers with discovery+.

Source: Nielsen Universe Estimates (August ’21). Persons 2+ within an OTT Capable HH = YES & Total Multichannel HH= NO.

Attracting a
Younger Audience With

  • 38% 18-34 year olds
  • 72% 18-49 year olds

Attracting a Younger Audience with 38% 18-34 year olds and 72% 18-49 year olds.

Source: Google Analytics, 2Q’21 based on O&O Web/Mobile App streamers; *A18-49, Median Age – estimated based on streamer comps; Base: A18+.

Discovery Premiere

We’ll package first-run episodes of our biggest hits for your brand, any week of the year — delivering reach on par with broadcast.

Sample Week 4Q 2021

MON

TUE

WED

THU

FRI

SAT

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Check out Premiere's Amazing line-up

Discovery Audience Solutions Innovative Data-Driven Targeting & Measurement

The most impactful way to connect your brand to the right audience at the right time, wherever and whenever they watch their content. Powered by OneGraph, we unite consumers across linear, VOD, streaming, desktop, mobile and connected devices.

Advanced Targeting

Discovery Engage

Our data-driven linear solution that provides the greatest reach on a national scale for a concentrated target audience. We’ll align you with premium content across our network portfolio, delivering the specific audience you want—whether that’s female pet owners or men who love lasagna—in a variety of programs and dayparts.

Addressable

For a more personalized ad experience, our addressability platform selectively delivers your TV commercials to individual households across smart TVs and cable set-top box footprints. This gives you an unprecedented level of precision and efficiency— dramatically cutting down on ad waste.

Advanced Analytics and Measurement

In addition to traditional KPIs, we also calculate and report the actual actions taken by consumers who watch your campaign: how many times they visit your store or website, how they feel about your brand, and the purchase decisions they make as a result. We’re also proudly “data agnostic,” which means we can work with our preferred attribution vendors, or yours.

OneGraph

Our advanced analytics tool unifies your target audience across all platforms, with the flexibility to use custom first- and third-party segments, and our own proprietary data. Real connection, real impact. Our OneGraph tool yields real results.

Proven Outcomes for our Advertisers

  • Incremental Reach

    The addition of a digital component to a linear retailer campaign led to 11% incremental digital reach.

  • Brand Lift

    Advertising on Discovery GO led to significant increases in favorability and intent metrics.

  • Store Visitation

    Advertising on Discovery's Linear properties led to over 100k incremental visits to a retail location.

  • Sales Lift

    Social media campaign with Discovery led to significant lift in sales for food brand.

Strategic Partners

Whether you’re buying direct or automated, we have the attribution solution for you. Our best-in-class partners prove the efficiency and effectiveness of your buy—because we’re built to move your business forward.

High-Impact Streaming Ad Products

Discovery’s suite of Advanced Ad Products shines the light on you! From Prime Pods and limited commercial interruptions to interactive video ads and keyword targeting, these innovative solutions drive deeper engagement and amplify your message.

Discovery Lime-Light

This limited commercial interruption experience gives you 100% of the ad breaks in a series for two- to four-week flights, putting you center stage with consumers to assure maximum brand awareness.

Discovery Green-Light

This one-day immersive sponsorship enables you to be the very first ad all streamers see on discovery+ —perfect to launch new products, studio releases, one-day celebrations or activations. A Discovery-produced custom open amplifies your message and reminds viewers to “stay tuned” for your ad during the first break.

Discovery Spot-Lite

This sponsorship rewards committed viewers who love to binge our shows with an ad-free environment. Available after watching three episodes of a continuous stream session, Discovery Spot-Lite ads deliver the best viewing experience in exchange for the user’s attention.

Discovery High-Light

Emphasize your message and break through the clutter by being the only advertiser in the first ad break.

Discovery Marquee Collection

This curated collection invites you to select episodes from our world-class content library that best align with your message (we’ve got over 55,000 episodes to choose from!).

Discovery Search-Light

Dig into our vast library of titles to align your message with contextually relevant content that inspires audiences to purchase. We’ll curate just the right episodes by matching exact words and phrases from each series to your theme.

Discovery Stop-Light

These innovative ads allow you to interact with consumers, even while they take a break from viewing. When viewers pause their videos, our Stop-Light ads deliver your messaging to them, creating an ownable and entertaining experience revolving around your brand.

Discovery Showcase

Shopping has never been easier! Our proprietary shoppable ads allow viewers to take action right from their TV screens to purchase the products they see in their favorite food and home shows. Scanning a QR code on the screen takes them directly to a website where they can buy the product for a seamless shopping experience.

Sites & Social

Each day, we have an opportunity to attract customers who want inspiration and solutions related to cooking, home, family (including pets!) and travel. On our social platforms, websites and emails, we meet them at the point of inspiration and guide them to action.

Integrated Social Videos

Our editorial experts will partner with you to create social-optimized video content that uses our brand’s trusted voice to share your message and/or showcase your product. All the social video content we create is in alignment with trends and performance best practices to ensure each will resonate with and inspire our audience.

Integrated and Custom Site Content

From informative articles and inspiring photo collections to exciting sweepstakes and expert shopping recommendations, we align your message and products with highly engaging editorial and custom content experiences on our websites.

Custom and Standard Display Media

Fans trust our experts and seek helpful and tested solutions to their everyday needs. Whether it’s a recipe for tonight’s dinner or plans for a home remodel, our 60M monthly unique visitors are in a motivated mindset, and our partners can reach them via audience or content-targeted media.

Creative Marketing Solutions
That Deliver Impact

Life’s moments: starring your brand. From custom content to multi-platform campaigns, together we can entertain and inform consumers with fresh ideas for every screen.

Our Partnerships

Bring your brand into our world of passion and possibilities. Our custom content and multi-platform campaigns seamlessly weave you into our real-life environment.

Discovery, Inc. Highlight Sizzle

Discovery | Captain Morgan Josh Gates Tonight Shark Week Integration

HGTV | Wayfair Forever Home Reveal + Shop the Look

Food Network | Mercedes-Benz Custom Talent Vignette

TLC | Mattress Firm Custom Short Form

OWN | SheaMoisture Custom Digital Video

Discovery | The Home Depot Shark Week Custom Vignette

HGTV | American Family Insurance Scott Brothers Custom Video

Travel Channel | Milk-Bone Editorial Integrated Social Video

TLC | The Boss Baby: Family Business Stunt Night Movie Sneak Peek

Discovery, Inc. Media for Equity

Discovery, Inc. | No Kid Hungry | Kellogg’s Social Good

Discovery, Inc. Cross-Portfolio Seasonal Opportunity

Small Business
All Together. Small Together.

Join us in making a big impact on small business with a custom partnership program that encourages consumers to dine out, shop locally, and support small towns and businesses that need us most. Want to hear more? Your Discovery sales rep can show you how the power of our partnerships can make a difference.

Small Business Spotlight Nicecream

Small Business Spotlight Wilniq Auto Shop

Small Business Spotlight Lee's Flower and Card Shop

Small businesses in HGTV Dream Home & HGTV Urban Oasis Brian Patrick Flynn

Consumer Product Licensing
Unlock New Business Opportunities

Engage your consumers through exclusive licensed products and unlock new business and promotional opportunities, all tied to our highly coveted portfolio.

Let Playtime Go Wild

Creating new business opportunities for clients through product differentiation.

Eat Like an Animal

Leveraging brand alignment to drive incremental sales.

Design Expertise Meets Legendary Quality

Turning passionate fans into loyal customers.

Let's Cook Better.
Together.

Delivering product exclusivity to drive traffic & sales.

Let's Work Together