Research
Best Year Ever!
On a total day basis, Discovery Channel ranked as a top ten network among Adults and Males 25-54, 18-49 and 18-34. We had our best year ever among Adults and Men 25-54, 18-49 and 18-34 on a Total Day basis, with and without Planet Earth programming.1
In Prime, Discovery Channel has made considerable gains among younger demos during this past year. The network had its best year ever with Adults 18-49 and Adults 18-34. These increases vs. YAGO can largely be attributed to young male viewers; M18-49 grew by +13% and M18-34 by +25%.1
Discovery Channel's signature series continue to grow, attracting substantial audiences throughout the year and delivering some of their best performances. Both Deadliest Catch and Dirty Jobs had their best year ever and MythBusters had its second best year in prime among Men and Adults 25-54, 18-49 and 18-34.1
Source:
1 Nielsen Media Research Live +7; 2007= 1/1/07 - 12/30/07 Program Ranks Exclude Programs