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DiscoveryChannel.com

DiscoveryChannel.com’s goal is to create a site for Knowledge Seekers who want to dig deeper and understand more. It’s a gathering place for people who passionately want to stay informed about new ideas and the state of the planet.

Ad Specs

View ad specs for all Discovery Channel online ad placements, broadband video, Discovery on Demand offerings, podcast opportunities, mobile opportunities and direct marketing email and newsletter offerings.

Online

DiscoveryChannel.com reaches nearly 5.9 million unique users per month and delivers over 73 million page views a month.*

DiscoveryChannel.com received critical recognition in 2008, including:

  • Winner: CableFax: Best of the Web Awards: Best Overall Website: Cable Network
  • Winner: CableFax: Best of the Web Awards: Best Supplemental Web Content for When We Left Earth site
  • Winner: Webby's People's Voice Awards in Reality Video for Mike's Got Mail (Dirty Jobs) Webisode Series
  • Finalist: Webby Awards in Online News Category (Discovery News). Other finalists included BBC, New York Times, CNN and Wired.
  • Honoree: Webby Awards in Best Use of Video (Shark Week Video Mixer).

*Source: Omniture, January 2009

Broadband Video

Discovery Channel’s broadband video consists of:

  • Key Discovery Channel series per quarter featured in Discovery's full length episodes video player
  • Short-form video content consisting of talent vlogs and webisodes. Webisodes feature parallel story-lines to on-air shows, as well as brand specific shorts independent of linear network shows

Video on Demand

Discovery Channel’s Video on Demand content consists of:

  • Series folders: up to three series at a time allowing a deeper dive of content:
    • Multiple episodes
    • Complemented with appropriate short-form content
  • Specials

Podcasts

Discovery Channel’s podcast content consists of:

  • Discovery Channel features
  • Discovery Channel specials (Atlas, Shark Week & more)
  • Discovery News (audio & video)

Mobile

Mobile Web (discoverymobile.com)

Discovery Channel's mobile content consists of:

  • Series/Specials content
  • Top News stories

Email

Consumer email marketing allows you to have a one-on-one dialogue with potential customers. As a partner of Discovery Digital Media, you have the unique opportunity to send solo html or flash emails to a targeted database of Discovery.com users as part of your integrated media plan.

Newsletters

Discovery Channel Insider:

Subscribers get the inside information on Discovery Channel programs, as well as exclusive video, games, podcasts and more.

Weekly HTML newsletter distributed Fridays

One Sheet